Ileana A. Rogel
Executive Director, National Commission for Micro and Small Enterprises (CONAMYPE)
El Salvador
Executive Director, CONAMYPE, Ministry of Economy, El Salvador
Mrs. Rogel is a leader working to unleash the largely untapped startup potential in El Salvador from a perspective of local ecosystem activation and gender. As executive director of the CONAMYPE, Mrs. Rogel is the mastermind behind the development and approval of national entrepreneurship policies in El Salvador. Mrs. Rogel is the author of a law for the promotion, protection and development of SMEs, which sets a framework for broad-based action in favor of entrepreneurs – such as enabling the inclusion of SMEs in government procurement and establishing the Salvadorian entrepreneurship brand "El Salvador Emprende.” Mrs. Cruz is also recognized as the leader of initiatives to attract a greater number of women entrepreneurs via strategic programs.